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Digital Marketing Lead

Toucan Toco recrute !

À propos

Toucan Toco communicates contextualised and actionable insights to untrained business users, no matter their data literacy levels or device used, and without the need for training, coding or design skills, or hardware requirements.

Toucan is the first analytics platform to include a built-in UX that packages the best practices of design and storytelling for the sake of speed of deployment, consistent clarity and unconditional accessibility; leading to some of the highest adoption rates in the industry and record-breaking deployment times.

From 4 associates to 110 collaborators in 6 years, they are self financed until 2019 thanks to more dans 100 key accounts such as Renault, Crédit Agricole, Elior, Icade, Nexity, EDF, GRDF, BNP Paribas, Heineken, Marques Avenue, Euler Hermes, BIC, SNCF...

Questions ? You want to meet them ? Come lunch and share their weekly Friday Talk. They will be pleased to discuss with you !

Descriptif du poste

What if you joined a growing startup to lead all its digital acquisition strategy?

You join a team of Marketing Acquisition experts (Growth, Paid, SEO) as an Digtial Marketing Lead, you report directly to the head of Marketing.

You position yourself as a digital performances expert, supervising and managing the global acquisition strategy via our various paid acquisition channels (Google Ads, Linkedin) and inbound marketing in order to boost lead generation** (content syndication, media, marketing automation etc.).

YOUR MISSIONS

You will join a Marketing Acquisition team that feeds about 20 Enterprise sales people in 3 countries (US, NL, FR). Your challenge: amplify the digital acquisition on our markets.

You are the conductor of our digital campaigns.

  • You pilot directly or via our marketing agencies our Paid Ads campaigns (i.e. SEA, Linkedin Ads) and Display campaigns (i.e. retargeting). You have a growing budget (+€600k in 2020).
  • You support the efforts of our Growth Marketers in our different markets by pushing their campaigns to generate demands (e.g. registered webinars, trade show attendees).
  • You look for new sources of leads on specific personae to reach the objectives and make sure that the budget is properly monitored.

You ensure the continuous improvement of the digital channel performances.

  • You create ads and landing pages in collaboration with our product team for optimal copywriting.
  • You manage the tracking with Google Tag Manager and the follow-up of the campaigns with Google Analytics.
  • You develop action plans to improve the profitability of activated sources.
  • You help increase traffic of the site.

YOUR BENEFITS

  • You join a team of experts who tests, iterates, and adjusts, in order to obtain outstanding results
  • You've come at the right time to take your place in a growing organization and benefit from the best tools currently being set up (i.e. Hubspot)
  • You benefit from support from Google's Growth accelerator program as well as that of an expert SEA / SMA agency.
  • You work in a B2B environment, full of opportunities in the digital world.

ATMOSPHERE

  • A Caring, Healthy and Simple Environment
  • Collaboration between teams is not a false promise but a reality.
  • Attractive package Fixed & Variable Individual and Collective, Concrete mutual insurance company
  • The icing on the cake: Spotify Premium, Bike compensation and we'll let you choose your equipment to work in the best conditions!

Profil recherché

PROFILE

  • Proven experience in digital and mastery of the various acquisition levers (Paid, SEA, marketing automation), with results to back it up. You have already managed large budgets, close to €1M/year
  • Results & Data driven, analytical and synthetic, you have a strong appetite for figures. An experience in the SaaS universe is a real plus.
  • You have a thorough knowledge of the web, online advertising and analytics tools. An experience in Digital Marketing for the US market is a plus.
  • Excellent English required to work in an international context.

ATTITUDE

  • Pragmatic and resourceful, you're a “doer” = you do things, quick and well. Even if you have to correct it afterwards.
  • Creative, curious and autonomous, you are ambitious and want to participate to a start-up growth
  • You want to progress in the contact of performing individuals

Process de recrutement

THE ESSENTIALS

  • At least a long term experience of 3 years in a similar position
  • A personal success, that you are proud to present us in two lines in your mail. No cover letter.
  • By clicking on the big “Apply” button ‘Welcome to the jungle’

ABOUT US

Informations complémentaires

  • Type de contrat : CDI
  • Lieu : Lyon, France (69002)
  • Télétravail ponctuel autorisé
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